Explore New Avenues of Business Opportunity

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Large French Industrial Group

Innovation
Design Thinking
Prospective

LIGHTING & WELL-BEING.

EXPLORE THE CONNECTION BETWEEN WELL-BEING AND LIGHTING TO IDENTIFY NEW TERRITORIES OF BUSINESS OPPORTUNITY.

BRIEF

Our client, a large French industrial group and international leader, wanted to explore new business opportunities.

CHALLENGE

Vary approaches and viewpoints to inspire the teams – a design thinking approach fueled by expertise (heavy R&D involvement) and close to the field.

SOLUTIONS

3-step support:

Exploration: Desk Research, monitoring, technological scoping, and expert interviews.
Workshop: Ideation workshop with client teams and our designer consultants.
Pilot Investigation: Field study and observation with target employees and company prescribers.

RESULTS

22 themes identified, 10 idea sheets developed and a pilot theme investigated in the field.