An Agile Approach to Give the Brand a Short Term Boost

Down

Major Actor in the Hygiene/Beauty Sector

Innovation
Design Thinking

GROWTHHACKING FOR THE BENEFIT OF THE BRAND.

IDENTIFY QUICK SOLUTIONS TO INCREASE THE MARKET SHARE OF A MASS MARKET HYGIENE/BEAUTY BRAND IN THE FACT OF ITS MAIN COMPETITOR.

BRIEF

Challenged by the market leader, the brand sought to regain a short-term advantage over its main competitor by exploring quickly actionable growth drivers for market share.

CHALLENGE

A short-cycled project to find quick and effective solutions in different spheres (products, communication, activation, digital) and generate more business.

SOLUTIONS

Agile support in 5 phases, containing several iteration loops, intended to generate avenues for rapid growth (growthhacking)

Explore: Collect inspiring, innovative and relevant insights, combine them with market analysis to discover new business opportunities.

Ideate: Put different kinds of knowledge and skills in the same room, shake it up… and let the magic operate.

Develop: Transform ideas into concepts using rapid prototyping techniques.

Experiment: Integrate consumers into the process, to challenge, sort, and optimize concepts.

Implement: Bring the concepts to life!

RESULTS

The concepts were co-created and refined at the end of a double loop (ideation/development/experimentation phases).

Final concepts:

  • Product/Range concepts
  • Engagement platform
  • Activation concepts