Challenged by the market leader, the brand sought to regain a short-term advantage over its main competitor by exploring quickly actionable growth drivers for market share.
A short-cycled project to find quick and effective solutions in different spheres (products, communication, activation, digital) and generate more business.
Agile support in 5 phases, containing several iteration loops, intended to generate avenues for rapid growth (growthhacking)
Explore: Collect inspiring, innovative and relevant insights, combine them with market analysis to discover new business opportunities.
Ideate: Put different kinds of knowledge and skills in the same room, shake it up… and let the magic operate.
Develop: Transform ideas into concepts using rapid prototyping techniques.
Experiment: Integrate consumers into the process, to challenge, sort, and optimize concepts.
Implement: Bring the concepts to life!
The concepts were co-created and refined at the end of a double loop (ideation/development/experimentation phases).
- Product/Range concepts
- Engagement platform
- Activation concepts