After CBX in the USA in 2018, Lonsdale signs a new strategic partnership with Cowan, an independent design agency based in China, South-East Asia and Australia.
Our clients, in particular brands with a desire to internationalize, will from now on benefit from a tailor-made agreement in the territories covered by these strategic partnerships. This network of alliances with Cowan and CBX represents 425 associates and allows for enlightened leadership, the tackling and following of international trends, and an intermingling of cultures through a program of total exchange.
“Our development strategy consists of providing our clients with the best experts in brand strategy and design. Cowan in Asia is thus the second partnership in which we engage. After CBX, firmly embedded in the North American market, I am delighted by this new partnership with Cowan. Both agencies are leaders in their respective markets and widely acknowledged for their excellence,” stated Frédéric Messian, CEO of Lonsdale.
For Jocelyn Henri, International Director: “This new partnership with Cowan strengthens our ability to offer custom-made solutions and a global reach to our international clients and their brands. By doing this, we can now offer them an in-depth understanding of local consumers and sales environments.”